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WPTavern: #224 – David Snead on Building Trust and Collaboration in the Hosting Industry With the Secure Hosting Alliance

Transcript [00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley. Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, building trust and collaboration in the hosting industry with the Secure Hosting Alliance. If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players. If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you, and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox, and use the form there. So on the podcast today, we have David Snead. David has been involved in the hosting industry since 1999, starting out as legal counsel for one of the earliest shared hosting companies, and going on to work with over 50 others. He helped found the i2Coalition, serve as in-house counsel for cPanel and WebPros, and now leads the Secure Hosting Alliance. If you’re listening to this podcast, I’m sure that many of you will have worked closely with hosting companies. Perhaps you run an agency, or business, that depends on the reliability, ethics, and security of hosting providers. David is here to talk about cross-industry collaboration in the hosting world, specifically around improving security, professionalism, and communication between hosts. The conversation focused on why, and how, the Internet Infrastructure Forum, or IIF, is building a framework for real-time intelligence sharing and abuse reporting, aiming to help the entire ecosystem detect and prevent attacks faster than adversaries can adapt. David talks about the challenges hosting companies face, especially smaller ones, in keeping up with security, and how this evolving project hopes to ease this by sharing actionable, non-proprietary abuse information across registrars, hosting providers, DNS services, and more. He discusses the growth of both the Secure Hosting Alliance and the IIF, the business case for collaboration, and the nuances of legal and technical information sharing across borders. If you’re in hosting, run a web agency, or just want to know how the backbone of the web is working to stay more secure and connected, this episode is for you. If you’re interested in finding out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where you’ll find all the other episodes as well. And so, without further delay, I bring you David Snead. I am joined on the podcast by David Snead. Hello David. [00:03:20] David Snead: Hello. [00:03:21] Nathan Wrigley: Very nice to have you with us. David’s got a really interesting background, and a really interesting, I’m going to use the word project. I don’t know if that’s the right word. It feels like it’s got more solidity and it’s got a lot more history than that. It’s something which is, I think going, but we’ll find out a little bit more about it. It’s all about the hosting industry and trying to get hosts to, I guess communicate with each other in ways going forwards. [00:03:44] David Snead: That is a part of it. There are really two goals and one is to level up the ethics and professionalism in the hosting industry. And the second is to facilitate more comradery and interaction among hosts. Something that folks felt occurred in the early 2000s, and with all the consolidation that occurred went away. And so that’s something that we’re also trying to facilitate. [00:04:16] Nathan Wrigley: Okay. So given that we’re going to be talking about hosting, I guess it’s a good idea to paint your credentials and find out a little bit more about you. So a short opportunity to just tell us a little about you and your background in WordPress and hosting specifically, I suppose. [00:04:29] David Snead: Sure. So I have been working in the hosting industry since 1999. As I often say, I was working in the hosting industry when hosting was cool. It is not so cool anymore. In fact most people don’t really pay attention to it. You know, and I started as a lawyer for a hosting company, and I was in-house counsel for a company that actually owned a hosting company and was one of the earliest hosting companies that specialised in shared hosting. And so I was their general counsel. And for some reason it stuck, and I’ve just kind of turned it into a career. So after that I had a private practise as a lawyer and I worked with probably 50 different hosting companies, mostly writing policies that nobody ever reads, which makes me super fun at parties. And then from there, my friend Christian Dawson and I formed the i2Coalition as a response to some legislation in the US that would’ve been kind of the death nail for internet providers. So we started the i2Coalition. I then went in-house for cPanel and worked at cPanel and WebPros for 10 years, and then started the Secure Hosting Alliance. [00:05:52] Nathan Wrigley: Okay. So you’ve got all all the history. That’s pretty good. You know, if we’re going to talk about hosting. [00:05:57] David Snead: All the hosting history in one person. That’s kind of a very scary idea, no? [00:06:02] Nathan Wrigley: But that’s excellent. So do you still offer counsel? Is that still, so you haven’t sort of sidestepped and do half of the week on a sort of more technical basis? It’s still the legal side that you’re involved in. [00:06:13] David Snead: I do. Right now I’m doing mostly M&A work for, it’s weird. So I don’t know if anybody has ever said this to you before, but web hosting is kind of like the Hotel California. It’s like, once you start in the web hosting industry, you never leave. And so I

HeroPress: “Listen… the birds are already singing” – “Послухай… пташки заспівали”

Це есе також доступно українською. Listen to Volodymyr read his own story aloud. “Listen… the birds are already singing,” said Danylo — a Ukrainian I’d met at a previous WordCamp — as we were wrapping up the last hour of the WCEU afterparty in Krakow. “It’s time for us to go.” He started singing “Hei! Hei! Hei, sokoly! Omynaite hory, lisy, doly.” I started singing with him. The Polish guys next to us continued singing in Polish “Dzwoń, dzwoń, dzwoń dzwoneczku, Mój stepowy skowroneczku.” Some people behind us joined the choir. That was “Hey Sokoly” — a Ukrainian-Polish folk song — carrying us out of Bastion III, a 19th-century Austrian fortress on the edge of Krakow’s Old Town, as the night turned to morning. But to explain how I ended up there, I need to go back to where it all began. The view of the Krakow castle, taken on the morning after the after-party, around the time when birds were singing. Photo by Volodymyr Melnychenko. Mykolaiv It all started in Mykolaiv, the city of shipbuilders and brides, where I spent my childhood. I graduated from two universities I had been attending simultaneously and started looking for a job during a gap year. I planned to find work to earn some money for further education while preparing for the entrance exams to one of the Finnish universities. Mykolaiv didn’t provide good opportunities for graduates unless you had very good connections, but I managed to find a job at an “IT” company. In 2011, the term “IT” didn’t mean much to me, but they required English, which was my major, so I thought — why not. The work wasn’t particularly difficult: I had to pretend to be “Bob” from the United States, helping customers who had purchased physical products by tracking their orders and walking them through setup instructions. I was fired after a month and a half. Maybe I underperformed, or maybe somebody just didn’t like me — either way, it’s water under the bridge. The first job I’d gotten entirely on my own, the first paycheck that proved I could be independent, and the first time being fired — all of it hit me at once. The last part was devastating, made worse by comments like “it was too good to be true,” “we told you they’d trick you,” and “look at so-and-so, doing such-and-such and earning properly.” It was hard to sit with feeling like a failure. But somewhere in that difficulty, I got tougher — and more determined to prove everyone wrong. TemplateMonster The first job was a failure, but it gave me one clear answer: I needed to stay in IT. The next job was TemplateMonster.com — well known in certain circles. It was the complete opposite of what I’d experienced before. In 2012 they were selling templates for the most popular CMS platforms of the time: WordPress, Joomla, Drupal, and various e-commerce solutions. The onboarding alone took two months, which tells you something about how seriously they took their people — staff rarely left, and when they did, it was for personal reasons, not because they were pushed out. My job was to help customers with their templates: installation, editing, customization. Difficult, but genuinely interesting — I liked it. This was the first time I encountered WordPress. I worked six nights a week, and Sundays were the strangest — your day off, but your body had adjusted to night shifts and refused to cooperate. None of that bothered me much. Being able to build sites and make things look exactly right was addictive. I overworked, learned constantly, pestered developers with questions, all just to quench my thirst for knowledge. It ended quickly: I got accepted into three master’s programs in Finland, chose one, and left for Central Finland. Helsinki Morning “Weekly” at booncon PIXELS, my first workplace in Helsinki. Photo by Volodymyr Melnychenko. Studying in Finland was genuinely different from anything I’d known in Ukraine — in the best possible way. Once the mandatory courses were done, I started looking for work. It was harder than I expected: a year of passive searching, then six months of applying every day. Eventually, I landed at a Helsinki-based agency building WordPress websites — which is still what I do today. A friendly team, around ten people — I’m still close with many of them. We built sites of varying complexity during the day and spent evenings playing board games, swapping stories, and throwing the occasional party. That’s also where I attended my first WordPress event: WordCamp Helsinki 2017, a two-day conference. It didn’t blow me away, but it opened something. When you work in a small agency, you live inside your own bubble — and then suddenly a whole other world appears. You see the other side of WordPress: the community, the people pushing it forward, the people wrestling with the same problems you are and finding creative ways through. That first local WordCamp was enough to make us want to go further. In 2019 the team went to Berlin for WCEU — my first trip abroad outside of the Finland-Ukraine route I knew well. We spent a few days exploring the city and attending the event. WordCamp Europe is a different scale entirely: thousands of attendees, hundreds of volunteers making it happen. Standing in that crowd, I knew I wanted to be part of it — not just as a visitor. And then corona happened. Porto Me, standing on the roof the Super Bock Arena, where the WCEU 2022 took place. Photo by Oleksandr Misyats. WCEU 2020 and 2021 were online, and I felt they were missing the whole point — thousands of people in one place, feeding off each other’s energy. So when Porto was announced for 2022, I started packing. This time, I joined as a volunteer, to see WordCamp from the inside. It was the right call. It was also a difficult time for Ukrainians — the full-scale invasion was by then

BuddyPress: BuddyPress 14.5, 12.7, 11.6

BuddyPress 14.5.0, 12.7.0, and 11.6.0 are now available. These are security and maintenance releases that include two security fixes, along with a number of compatibility improvements, bug fixes, and code modernization updates. We strongly recommend updating your sites as soon as possible. Highlights Two security issues: Prevent user ID spoofing in the Messages REST API endpoint via improved validation. Restrict Component management to Users with the appropriate Capabilities. Improves compatibility with WordPress 6.9, including support for block style loading optimizations and replacement of deprecated WordPress APIs where appropriate. Includes numerous bug fixes across BuddyPress, including BP Nouveau, Groups, Friends, Activity, Administration, and several PHP 8.x compatibility improvements. Download You can update automatically from your WordPress Dashboard, or download BuddyPress 14.5.0 directly: https://wordpress.org/plugins/buddypress/ https://buddypress.org/download/ For the complete list of changes included in this release, see the changelog: https://codex.buddypress.org/releases/version-14-5-0/ Many thanks to our 14.5.0 contributors  Thanks to everyone who contributed patches, testing, reviews, bug reports, and responsible security disclosures that helped make this release possible. Contributors include: emaralive, vapvarun, westonruter, joelkarunungan, nikunj8866, shawfactor, r-a-y, t.schwarz, dcavins, noruzzaman, rollybueno, potcus, pratiklondhe, yatesa01, bhargavbhandari90, amitraj2203, GaryJ., espellcaste, needle, and johnjamesjacoby. Security issues were responsibly disclosed via the WordPress Bounty Program over at HackerOne and through the WordPress Plugins Team. If you were not properly attributed for your contribution here, leave a comment and we’ll get you added.

Introducing HelpJet: The AI Chatbot That Answers Your Customers’ Questions in Seconds

Ever wanted to build an AI support agent for your WordPress website or WooCommerce store? Imagine customers asking a question at 2 a.m. and getting an instant, accurate answer, pulled straight from your own help docs, website content, and custom private SOPs. Plus, it can cut the repetitive 80% of support questions, so your team can focus on the questions that actually need a human. Sadly, most AI support tools on the market are either crazy expensive or very complicated to set up. It simply shouldn’t be this hard to give your customers fast, helpful answers. That’s why today, I’m excited to announce HelpJet, an AI-powered support chatbot that learns your documentation and answers customer questions automatically, 24/7, built by our team at HeroThemes, a WPBeginner Growth Fund company. What Is HelpJet? HelpJet is a standalone AI support chatbot that trains on your own content and resolves the bulk of your repetitive tickets automatically. It can read between the lines, understand what customers actually mean and respond with genuine empathy, especially when the customers are frustrated. In other words, it offers the human touch you’d expect from your best support person, combined with capabilities no human could ever match. Aside from WordPress, it seamlessly integrates with BigCommerce, Shopify, Webflow, and more. Here’s why every small business needs HelpJet: Create a custom GPT trained on your own website content.  Add an AI support agent for your business that works 24/7. Speed up WooCommerce store support and boost sales. Train Your AI Chatbot in Five Minutes Train your AI chatbot by dropping your content like private SOPs, URLs, help articles, and more. If you drop a URL from your WordPress site, then HelpJet asks you which post types to fetch. Select the post types, and it trains from your content. HelpJet also automatically re-scans your site weekly to stay up-to-date. You can also trigger a manual refresh anytime from your dashboard. Easily Embed the Chatbot on Your Site The easiest way to embed HelpJet’s chatbot on your website is by installing its WordPress plugin. As soon as the plugin is activated, a floating chat widget will appear on your site.  You can choose which corner of the screen the widget should appear in, right or left. Additionally, you can embed the chatbot in any articles with the ‘HelpJet Chatbot’ block or with a shortcode. Built to Understand WooCommerce Stores If you run a WooCommerce store, then HelpJet can help you with pre-sales and post-sales questions. The best part is that it can read product variations, stock levels, shipping classes, and tax rules. So when a shopper asks, “Is this available in blue?” or “Do you offer shipping to Texas?”, it answers with real information instead of providing a generic answer. For store owners, that’s the difference between a lost sale and a closed one. Route Complex Questions to Your Team Here’s the objection I always hear: “What happens when the bot can’t answer?” When a question is too complex, or the customer simply wants a human, HelpJet routes the conversation to your team smoothly. And here’s the clever part: when your support agent answers, HelpJet learns from that resolution. Next time, it can handle the question on its own. That means your bot gets smarter every single day. Clean Analytics Dashboard to See Exactly What’s Working HelpJet includes a clean analytics dashboard so you’re never guessing. You can track conversation volume, satisfaction rate, and resolution rate at a glance. You’ll see the questions customers ask most, which quietly reveal the gaps in your documentation. Every answer gets a thumbs up or down, and the whole activity log is tagged by sentiment. Test Your Chatbot Before You Go Live You’d never want an under-trained bot talking to real customers. HelpJet includes a built-in preview environment for exactly this reason. You can ask the bot real questions, check its answers, and fine-tune its tone and behavior… all before a single customer ever sees it. Built by the Team Behind Heroic Themes HelpJet comes from HeroThemes, a team that’s been building WordPress support software for roughly 15 years. They’re the folks behind Heroic KB, the popular knowledge-base plugin, and Heroic Inbox, their shared-inbox ticketing tool. Over those years, HeroThemes kept running into the same frustration with Heroic KB customers: businesses had genuinely great documentation, but most visitors never read it. Customers would rather ask or just leave. HelpJet is their answer to that, turning the docs you’ve already written into instant answers your customers actually get. If you’re already using Heroic KB or other knowledge base plugins on your site, then HelpJet works alongside them.  Getting Started With HelpJet Getting up and running takes just a few minutes: ✅ Sign up for a free HelpJet account (no credit card required). ✅ Point it at your help docs, URLs, or PDFs to train your first bot. ✅ Preview and fine-tune the answers in the testing environment. ✅ Install the WordPress plugin to embed the chatbot on your site. The free plan is genuinely free forever. You get one bot and 100 interactions per month, which is a great way to see the value before you commit to anything. When you’re ready to scale, the Pro plan runs $29/month (or about $23/month billed annually) with three bots and 1,000 monthly interactions. It also comes with a 14-day free trial, again with no credit card. Get started with HelpJet today → I’d love to hear how you’d use HelpJet on your own site. If there’s a feature you’d like to see, let the team know… this is exactly the kind of feedback that shapes a young product. Thanks, as always, for being part of our community. I truly believe HelpJet levels the playing field, giving small businesses the kind of live support that used to be reserved for the giants. Talk soon, Syed BalkhiFounder of WPBeginner P.S. Want me to invest in your business? Learn more about the WPBeginner Growth Fund. The post Introducing HelpJet: The AI

Matt: USA 250

This auspicious 250th Independence Day, I find myself thinking of what Om wrote in iAMerican when he became a US citizen in 2013. On a globe, America is a landmass, a country. In an immigrant’s heart it is a belief that future is almost always better. It may not be perfect and it is certainly not equal, but it still is one of a kind — the only place where an absolute stranger with a funny name and a funny accent with no friends or contacts can show up, work hard and actually get to do what he was destined to do. […] In most places in the world, outsiders like me don’t have that chance. That simple truth is what makes America so special. A chance – to be somebody even if you are nobody. America is a state of mind and I have opted-in! I feel lucky to have been born here, and if I hadn’t been, I think I would have gotten here as fast as I could. I’m grateful to the public schools that educated me, the teachers who pushed me, the internet that freed my mind, and the culture of risk and innovation in technology that invested a million dollars in a 21-year-old dropout kid trying to build a company around (but not replacing) an Open Source project. It’s not unimaginable that these things could have happened someplace else, but it would have been a long shot. On the lighter side, SNL’s Washington’s Dream skit is one of their best ever, Google has a pretty funny commercial reimagining the Declaration being written, and another famous Matthew (McConaughey) gives a great 2-minute speech. “We need skeptics. Yes, we do. We do not need cynics. One cares enough to question, which we should, and the other one’s already quit.”

WPBeginner Turns 17 Years Old – We’re Doing a Giveaway ($10,000 in Prizes)

It’s quite surreal to type that WPBeginner turns 17 years old today! I’m incredibly grateful to have the support of such an amazing community of website owners, small businesses, and web professionals. YOU are the best part of WPBeginner! Like every year, I will take a few minutes to share all the major things that are happening in the business as well as my personal life. But more importantly, to celebrate this big milestone, we’re doing a HUGE birthday giveaway with over $10,000+ in prizes! Enter WPBeginner’s Birthday Giveaway! Since this is a long article, you can easily skip to the section you’re most interested in: My Personal Updates WPBeginner Updates WPBeginner 17th Birthday Giveaway My Personal Updates If you’re new here, you might not know that I have been using WordPress since I was 16 years old, and I started WPBeginner in 2009 when I was in college at age 19. Ever since then, WordPress community has played a huge role both in my life as well as my family’s life. My son, Solomon is now 9 years old, and our baby girl, Aliyah, was born 6 months ago. Parenting is one of the wonderful gifts of life. We recently restarted our travels and took a trip to Mexico as well as Italy. I’ll be sharing more about these trips later in the year when I do my annual year end reviews. If you didn’t get a chance to read my 2025 recap, I highly recommend checking it because I shared lessons learned from last year. WPBeginner Updates This year, Google’s algorithm updates and the rapidly changing A.I. landscape continued to impact our traffic. The good news is that we’re fortunate to have an incredible community of readers and subscribers, and that’s what matters MOST. Since starting WPBeginner, my focus has always been on creating helpful tutorials and resources for WordPress beginners, and that will never change. We’re already adapting how we create and share content for this new era, and we’re excited about what’s ahead. I’m truly grateful for everything we’ve accomplished together this year. As always, none of this would be possible without your continued support and trust. THANK YOU for being part of our journey! Here are some of the big updates that happened on WPBeginner in the last 12 months: 1. New Product Launches This past year, our team put their energy into building. Here are the new products we launched to help you get more done on WordPress: We launched WPVibe, a WordPress MCP server that lets your favorite AI tool, like Claude, ChatGPT, and Cursor, manage your WordPress site directly. Our announcement video went viral on X and got over 440k views. We released ActiveLayer, an AI-powered spam protection tool that stops form, comment, and registration spam server-side in milliseconds without CAPTCHAs or puzzles. Here’s the full background story. We launched Universally, an AI website translation tool that automatically translates your site into 110+ languages in minutes without hiring professional translators. Here’s the full background story. My team at Uncanny Automator released Uncanny Agent, the first true AI assistant built natively for WordPress. You can ask any questions about your site or tell it what you need done…and it takes care of it for you. Here’s the full background story. We launched WPChat, a live-chat widget that lets you convert your visitors into paying customers by connecting them on WhatsApp, Messenger, Instagram, and Telegram. Here’s the full background story. MemberPress, one of my Growth Fund brands, launched the MemberPress AppKit addon. It transforms your membership site into a fully branded iOS and Android app. Here’s the full background story. My team at WPForms released the Quiz Addon. It lets you build interactive quizzes and graded assessments right inside the form builder you’re already familiar with. Here’s the full background story. My team at Duplicator released WP Media Cleanup, which enables you to reclaim disk space by identifying unused media files and removing them quickly and easily. Here’s the full background story. We released WPFilters, which helps you easily add Amazon-style search filters to your site and make your content easily discoverable. Here’s the full background story. I’m really proud of what our team has built this year, and it’s amazing to see the impact these products are making across the WordPress ecosystem and the larger open web. Want me to invest in your business? Learn more about the WPBeginner Growth Fund. 2. WPBeginner Workshop: Free Live Training Our WPBeginner Workshop is going strong, and this year, we hosted workshops every month covering WordPress fundamentals, AI tips, privacy compliance, and much more. Every workshop is led by our own team at WPBeginner, sharing the real-world lessons we learn every day. At the end of each session, we also hold a live Q&A where attendees get their WordPress questions answered in real time. Best of all, it’s totally free to attend! All you need to do is join our newsletter to stay up to date. 3. Broader Company Updates WPBeginner is funded 100% through the support of our readers like you. My various companies develop premium WordPress plugins to help you grow your website. These plugins are built with the same beginner-friendly approach you know and love from WPBeginner, and a large number of our product & feature ideas come from your feedback & suggestions. When you buy a license for any of my premium plugins, you’re not only helping make your website better, but you’re also helping support WPBeginner and our mission. My company, Awesome Motive, has over 300+ team members across the world, and all of us are committed to help you build a better website! Here’s a list of our plugins that you should check out. Collectively, they’re being used on over 30 million websites. Your support means a lot to us whether you use the free version or purchase a premium license – we are here to serve. OptinMonster: Powerful conversion optimization software that helps convert abandoning visitors into subscribers & customers. Download for

#223 – Ivana Ćirković on How WordPress Credits Bridges Education and Industry in the WordPress Ecosystem

Transcript [00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley. Jukebox is a podcast which is dedicated to all things WordPress, the people, the events, the plugins, the blocks, the themes, and in this case how WordPress Credits bridges education and industry in the WordPress ecosystem. If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players. If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox and use the form there. So on the podcast today we have Ivana Ćirković. Ivana is a digital marketer with 18 years of experience working both in and out of the tech industry, and currently leads marketing at WPBakery. She’s an active participant in WordPress events, having attended, and spoken at, numerous local and international word camps over the years. In this episode, our focus is on the WordPress Credits initiative. We learn how this program, launched by the WordPress Foundation, connects students with real world opportunities to contribute to the WordPress ecosystem, earn certifications, and increase their competitiveness in the job market. Ivana discusses her own experience as a WP Credits mentor, working with students as they learn about digital marketing, remote work, and other open source contributions. We explore, how universities can modernise their curriculums, and real world value for students by participating in the initiative, and how businesses can get involved, not just to support the community, but to help shape and discover future talent. The program’s evolving structure also gets attention, and we learn how students are guided through hands-on activities such as translation or documentation, and how their progress is tracked publicly via profiles on wordpress.org. Ivana shares the opportunities and challenges for both educators and businesses with thoughts on accountability, mentorship, and the need to bring new faces into the WordPress community. If you’re interested in the future of WordPress, education, or bridging the gap between academia and industry, this episode is for you. If you’d like to find out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where you’ll find all the other episodes as well. And so without further delay, I bring you Ivana Ćirković. I am joined on the podcast by Ivana Ćirković. Did I get that right? [00:03:14] Ivana Ćirković: Yes. Excellent. [00:03:16] Nathan Wrigley: Thank you. This is my first interview at WordCamp Europe 2026. I’m guessing because we’re on the first day of the event and it’s quite early in the morning, it’s 10 in the morning, I’m guessing you cannot have done your presentation yet? [00:03:30] Ivana Ćirković: Not yet. Tomorrow. [00:03:32] Nathan Wrigley: Do you get nervous with these kind of things? [00:03:34] Ivana Ćirković: I get nervous all the time. I’ve been doing this for 12 years, it never gets easier. It is what it is. [00:03:39] Nathan Wrigley: Well, the presentation that you are doing is going to be the focus of what we’re talking about today. So do you just want to tell us a little bit about the topic that you’re talking about, but also just give us a bit of a general bio about who you are and what you do. So just tell us about you and about your presentation basically. [00:03:56] Ivana Ćirković: Okay. First thing first, I would like to introduce my presentation, or the talk, that is build up around WordPress Credits initiative, which is something that WordPress has rolled out late last year in December. And I applied to be a mentor to support students into their entering into WordPress. Got accepted, did my courses, passed them and started working with students on their, first entering the WordPress society, how everything works, contributing. And out of all of this, I came up with the idea of sharing the story about WordPress Credits. What it is, why it is important, not just for the WordPress community, but also for universities all around the world for businesses to support, because there is an angle and huge opportunity for them too. And hopefully inspire people to join and become part of it more. As far as I’m concerned, my name is  Ivana Ćirković and I am a digital marketer for 18 years. I’ve been working inside tech organisations, tech industry, but also outside of it. So I’m the multiverse. And lately, for past couple of years, I’ve been working in WPBakery, in marketing their product, and talking to people, sharing knowledge of what we do, how we do it, and so on. In the meantime I am attending many, many WordCamps, local and international ones, giving lectures, giving talks about digital marketing and all things related. [00:05:39] Nathan Wrigley: So are you here at this event, not just to give your presentation, are you also here on behalf of WPBakery to represent them and the products that they have as well? [00:05:47] Ivana Ćirković: Yes, we are sponsors. I am speaker, I was table lead for marketing on Contributors Day. So we are wide into the ecosystem. [00:05:56] Nathan Wrigley: I have to say, having only been in this event space for about an hour, I’m actually deeply impressed by this particular event. It really is a gigantic venue. It’s so pleasurable as well to see the WordPress community in such large numbers here. And so we’re looking forward to a really good event. Okay, let’s kick off with the topic at hand then. So it occurs to me that many people listening, whilst they’re using WordPress and they’re kind of, I don’t know, they’re building websites for people, and they’ve got products and plugins and they’re just general users. It may be that the